ABOUT THE EXPERIENCE
From the decades-long wearer to the summer festival set, Don Lucas sought an elevated & intuitive website for their iconic, heritage jewellery brand.
ROLES
Digital Art Director
UI/UX Designer
Shopify Web Designer
Project Manager
PROJECTS
Shopify Redesign + Theme Development
in collaboration with our brand & web development partners, we created an editorial, custom shopify website that keeps the focus on what’s most important.
THE PROBLEM
Dated platform and CMS
Difficult to edit and update website
Minimal PDP functionality/features
Hard to navigate thousands of SKUs
Not optimized for mobile
Lack of brand/storytelling
THE SOLUTION
Customized Shopify theme design + development
Brand + story integrated through shopping journey
Responsive, mobile-optimized design
Intuitive category, editorial navigation + visual search
Custom “build my own” jewelry feature
THE DELIVERABLES
Custom Shopify Design
Shopify Web & Theme Development*
Custom Jewelry Builder Integration
Large product collections often mean high overwhelm. we crafted an intuitive UX that quickly led visitors to what was most meaningful to them.
Above all else, she is an individual. we created an Experience that allows site visitors to design their own unique piece, from hundreds of products.
IN COLLABORATION WITH
Studio Umbrella – Web Development
Scaling Retail – Brand Strategy
